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Mobilegeddon will raze your site to the ground – or not
It's coming. April 21. The Mopocalypse! Or Mobilegeddon! Or the "worst-thing-you-can-imagine-with-the-syllable-mo-added-to-it" exclamation point! Mobilegeddon!! We've been here before, most recently...
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My Business Signals: Local Search Factors Decoded! Part 2
KEY TAKEAWAYS Google My Business (GMB) has disproportionate amount of influence (20%) in your local business’ rank in hte Pack/Carousel It’s all in the details when it comes to local search Follow the...
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Local Search Factors: Decoded! Part 1
How many times in the past week did you use your mobile phone to find a local business? Why did Joe’s Baber Shop show up before Jake’s Barber Shop (a lot of guys in my office got haircuts this week)?...
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Chicken Little scared of Pigeon bringing down the sky
Remember when Penguin destroyed our entire industry? No? What about when Panda rendered all SEO moot? You don’t remember that either? That’s cause it never happened. But had you bought into the hype...
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How to Use Google My Maps to Wow Your Potential Customers
Like so many of Google’s signature apps and programs, My Maps has recently undergone significant updates--presenting clear opportunities for the savvy marketer who knows how to leverage them. My Maps...
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Use These Five Advanced Google+ Tips to Become King of the Marketing Mountain
Savvy business owners and marketers would be wise to learn how to use Google+ effectively. With an appetizing combination of massive search engine capabilities and a familiar social media interface,...
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Pigeon and Your Business: Changing Local Search Approaches in Response to...
Back in late July, Google updated its algorithm for local search, which is likely to result in some rather substantial changes for businesses on the local level. The update, “codenamed” Pigeon, is not...
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Five Takeaways from Danny Sullivan’s Q&A at SMX East 2014
At Search Marketing Expo East 2014—taking place yesterday and today at New York City’s Jacob K. Javitz Center—Search Engine Land Founding Editor Danny Sullivan participated in a wide-ranging...
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How Long Does Local Search Indexing Take?
J E Theriot/Flickr Getting indexed by Google is the name of the game in SEO. And, as with so many areas of marketing, the faster results can be seen, the better. Here we will take a look at realistic...
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How You Need to Change Your Attitude to Local SEO
Search engine optimization continues to be among the most important and frustrating aspects of internet marketing. And local SEO, which burst onto the scene relatively recently, is the new frontier....
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Local SEO and the Importance of Blogging
jm3 on Flickr/Flickr While blogging can be important for national brands, the practice can be a true game changer for local companies and their SEO efforts. Companies and individuals all over the...
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Should You Automate Your Local Marketing Efforts?
With modern technology, much of a company’s marketing duties can be automated. But just because something can be done does not mean it should be done. Here we will take a look at the various facets of...
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What KPIs Should You Consider When Measuring Local SEO Success?
Beth Kanter/Flickr To determine your business’ key performance indicators (KPIs) with respect to search engine optimization, you must first clearly define your goals. All companies have their own KPIs,...
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The Importance of Natural Links in Your Strategy (And How to Get Them)
Mark Skipper/Flickr Several companies have been penalized by Google for having unnatural links, some have complained that Google has been over-enforcing rules outlined in the WebMaster Guidelines. What...
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